My client, the developer of the TrailPix ultralight tripod, launched his Kickstarter campaign Weds.–and exceeded the goal in just ONE day! http://www.kickstarter.com/projects/1312251870/trailpix-ultralight-tripod
Proof positive that PR works! With some simple outreach done the right way, you can build buzz for your product, service or event. PR fits right into the marketing mix and is a cost-effective way to get some momentum going. Don’t overlook its value!